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Hispanic Business Council


The Hispanic Business Council seeks to build trust & unify Latinx-owned businesses with the region’s overall business community through advocacy, education, and increased access to resources, on a bilingual platform in order to strengthen and empower our community and future generations.



Building trust and removing barriers through outreach and education.

Guiding Principles:

  • Providing education through information sharing and guidance to Latinx-owned businesses.
  • Integrating the business community in the Wenatchee Valley by creating partnerships with community members to foster relationship building.
  • Providing inclusive networking opportunities that built trust and ensure equitable access to resources.
  • Providing educational programming for both the Latinx community and the community at large.
  • Provide advocacy on behalf of Latinx owned businesses taking in consideration the unique needs and challenges of these businesses.

The Hispanic Business Council (HBC) will uphold the WVCC core values and work with the intent of fulfilling the WVCC’s vision. The HBC will consist of at least 8 members and up to 15 members. Members will be appointed by the Wenatchee Valley Chamber of Commerce Board of Directors at their October meeting and the HBC’s work year will begin November 1st to October 31st. New members will take office November 1st and will serve for a term of 3 years.

How to Become a Council Member:

  • WVCC will take nominations for HBC members beginning in August.
  • The staff will review all nominations to ensure eligibility requirements are met and present those to the nomination committee.
  • HBC will appoint a nominations committee that consists of 5 people and will be chaired by the Vice-Chair of the HBC
  • The nominations committee will provide their recommendation for considerations.

Please contact Christian Barragan at for more information on how to join.

2024 Leadership & members:

Mayra Garcia

Mayra Garcia

Chair, Evergreen Luxury Events

Tony Cruz

Guillermo 'Tony' Cruz

Co-Chair, After Hours Creations

Wenatchee Valley Chamber - Headshots

Ruben Bentacourt

Past Chair, Chelan Douglas Coalition for Health Improvement


Jessica Valdovinos

Secretary, WaFd Bank

lorena headshot

Lorena Urrutia

Edward Jones

Gerardo Perez

Gerardo 'Jerry' Perez

Community Health Plan of WA


Esmeralda Garibay

Washington State Commission of Hispanic Affairs

Maribel Diaz

Maribel Diaz

Nammy Healthy Zone